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MarketingAug 28, 20266 min read
Marketing Is More Than Posting on Social Media
Social media can be useful, but effective marketing starts much earlier—with understanding the customer, defining the message and creating a clear reason for people to choose the business.
Abdifatah A. Mohamed
Business & Marketing Consultant
01
Know the customer
Marketing becomes clearer when a business understands who it is trying to reach, what those customers need and what influences their decisions.
02
Build a clear message
A business should be able to explain what it does, who it helps and why it matters without making the customer work to understand it.
03
Connect the channels
Website, search, social media and direct communication should support one another instead of operating as disconnected activities.